Apple TV 4K vs Amazon Fire TV 4K design: What’s the difference?

Amazon redesigned the fire 4K to look more like Fire stick or the Chromecast. Instead of sitting on your TV unit, the Fire TV plugs right into your HDMI port and hangs out the back.

Amazon Fire 4k

The Apple TV looks about the same and it will have to sit below your TV and you will have to buy a separate HDMI cable to plug it into your TV.
Both devices support 4K content. This is either from their own movie stores, Netflix or Amazon Prime Video. The 4K Fire TV will ship with the this onboard, but it will be coming to the Apple TV later in the year.

They also both support HDR – high dynamic range – playback, too. This offers better brightness and contrast, if your TV supports it. Netflix and Amazon both offer HDR content, as does iTunes for the Apple TV.

Apple TV 4k

There are also some differences in the audio formats supported. The Apple TV 4K supports Dolby 7.1 surround, but the Fire TV 4K improves by adding Dolby Atmos support too. Atmos might come to the Apple TV in the future with a software update, but it’s not here at launch.

Both boxes come with the support for the latest HDMI standard, dual-band 802.11 Wi-Fi and voice-controlled remotes. They both support ethernet, but note that on the Fire 4K you will have to use a dongle.

Powering the Apple TV is an A10 CPU and 3GB RAM, making it a seriously fast box. The Fire TV 4K has a 1.5Ghz quad-core processor inside.

The biggest difference is their price, the Amazon Fire TV 4K is a lot cheaper, but when you compare the that the movies on iTunes cost less than those on Amazon and that iTunes will upgrade your older movies to 4K for free once they are available.

It maybe just your personal interface preferences.

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